SHF - Super High Fashion : Resource for World Fashion + Design
Fashion News - May 2012
Cannes Film Festival 2012, France
Cannes Film Festival 2012 : Carine Roitfeld to stage fashion show Former Vogue Paris editor Carine Roitfeld is curating the Cannes Film Festival's first fashion show, and it's set to be an all-black affair.
Also, supermodel Eva Herzigova is set to model an exquisite diamond necklace created by Chopard in honour of screen goddess Marilyn Monroe (the event's 'face'). 16 May
Fashion Store - Recent Designs
Marni Beijing Sanlitun, China Sybarite
photograph : Butsou Lai Marni Fashion Store Beijing - 18 Apr
Sybarite's design for the Marni flagship in Beijing marks a shift in the evolution of the concept, utilising strong geometry and giving familiar elements a new twist. Backlit fibreglass boxes remain a central feature but the form has been squared off and enlarged, accommodating both shelving and hanging displays. Stainless steel rails and freestanding pieces maintain their sculptural fluidness but the forms are chunkier and slightly exaggerated, with large flat display surfaces referencing early Marni shops.
And A Yokohama Clothing Store, Japan Design: MOMENT Inc. - Hisaaki Hirawata, Tomohiro Watabe photograph from MOMENT Inc. Yokohama Clothing Store - 12 Apr 2012
Recent store design in Japan by Hisaaki Hirawata and Tomohiro Watabe, who established MOMENT Inc. in 2005. Their projects are wide-ranging as graphic, product, interior, and architecture.
And A has a wide selection of men's and ladies clothes, accessories, shoes, bags, and household goods.
Therefore the shop design should be open to welcome various targets. The shop is divided into two areas, light space at front and dark space at a back.
Fashion News - Apr 2012
Raf Simons at Dior
The Belgian designer Raf Simons arrived in Paris today to begin work on his first Dior collection, set to be shown at Couture Week in July, report Vogue: Dior designer. 12 Apr
Design by Italian Fashion Brand
Italian fashion brand Missoni lends its design aesthetic to a residential tower in Manila, the Philippines. Each luxury condominium decorated in the luxury brand's signature prints, patterns, and bright colour clashes. 27 Mar
Clements Ribeiro Collection News
Italian Clements Ribeiro launch 'Swan' collaboration with Evans. Bright colours, jazzy prints and horizontal lines by husband and wife team Inacio Ribeiro and Suzanne Clements. 26 Mar
Emporio Armani launches new campaign with Olympic athletes Emporio Armani pipped Stella McCartney to the post by revealing its new campaign with Olympic athletes a minute before her own Olympic outfits launch.
Stella McCartney launched her Olympics campaign at 12pm, and exactly a minute before, Giorgio Armani swooped in with an email announcing his new campaign with Olympic athletes. 22 Mar
Critical Studies in Fashion & Beauty
Volume 2 Numbers 1 & 2: special issue on fashion and ethics Critical Studies in Fashion & Beauty focuses on issues of power, social positioning, ideologies and practices within the web of relationships between creators, producers, practitioners and end-users of fashion. This special double issue on fashion and ethics brings to the forefront some of the ethical controversies, raising the question of whether 'ethical fashion' is actually a contradiction in terms, as editor Efrat Tseëlon suggests in her editorial. Offering a critique of some of the fundamental assumptions, this issue seeks to expose the ideologies of ethical fashion, which often mask its status as a product that uses ethical credentials as a marketing ploy to relieve consumers' guilt.
In his article 'Fashionable dilemmas', Austin Williams questions the concept of ethical fashion, examining what he considers its self-appointed morality and ability to 'impose on the underdeveloped world the idea that environmental concerns should take priority over poverty alleviation and human development'. Williams suggests that supposedly ethical companies use consumers' sense of morality to get to their bank balances, arguing that while designers are under ever mounting pressure to be 'ethical', such subjective 'moral' considerations may do as much harm as good.
Similar issues are raised in Marie-Cécile Cervellon and Lindsey Carey's article exploring consumers' motives for buying 'green'. Cervellon and Carey state that buying such products gives consumers a 'license to sin', raising the question of whether consumers are truly concerned with buying ethically. Rafi Grosglik also asks to what extent consumers are motivated by ethics rather than by a desire to follow fashion trends in his exploration of ethical culinary fashion, as exemplified by the surge in popularity of organic hummus in Israel. This volume also includes a study of the high-end fashion company Comme il faut by its CEO Sybil Goldfiner, which, as Efrat Tseëlon argues, is possibly one of the only truly ethical fashion labels, while John Sorenson provides an incisive critique of the exploitation of animals, focusing on instances of extreme cruelty in the procurement of animal skin and fur for use in fashion.
This issue also includes two explorations of ethical dilemmas in the modelling industry: Patrícia Soley-Beltran explores how extreme and narrow expectations of beauty shape models' self-perception and the ways they experience their own bodies, while psychoanalyst Miriam Tawil examines the psychological toll on child models. Finally, this issue includes a review of the Endangered Species summit, focusing on society's obsession with body hatred, as well as exhibition and book reviews and reports.
With its uncompromising scrutiny of such thought provoking issues, Critical Studies in Fashion & Beauty forces us to ask the question: is ethical fashion just a charade of good intentions? 22 Mar
Fashion @ Milan Design Week
Premsela activities at Salone Internazionale del Mobile 2012
Premsela, the Netherlands Institute for Design and Fashion, will host a range of activities during Milan design week (Tuesday 17–Sunday 22 April). Premseal will reveal connections between designers in the exhibition Spring, discuss burning design issues over coffee and croissants at the Milan Breakfasts, and host a symposium on the state of the industry with the Vitra Design Museum.
Spring: Excellence, Talent and Inspiration in Design
Spring, curated by the designer Miriam van der Lubbe, traces connections between three generations of designers.
The Milan Breakfasts
An international crew of designers, educators and other professionals will discuss topical design issues with each other and the public at 9.30am on Thursday 19, Friday 20 and Saturday 21 April.
About Studio Zeta
Premsela and the Design Academy Eindhoven host the Milan Breakfasts at this wholesale fashion showroom, also the setting for the academy’s exhibition 50, featuring selected projects by recent bachelor’s and master’s graduates.
Exhibition dates: Tuesday 17 – Sunday 22 Apr 2012; opening: Tuesday 17 Apr, 11am
Exhibition opening hours: 11am – 7pm (Sunday 22 Apr 11am–6pm)
The Milan Breakfasts: Thursday 19, Friday 20 and Saturday 21 Apr, 9.30 – 11am
Admission: free
Location: 26 Via Friuli, 20135 Milan; public transport: metro line 3 to station Lodi TIBB
Premsela, the Netherlands Institute for Design and Fashion, work with designers, students, clients, producers and everyone else interested in the value of design and fashion. www.premsela.org
Fashion Exhibition
IMPACT: 50 Years of the CFDA exhibition at The Museum at the Fashion Institute of Technology (MFIT).
Patricia Mears is both MFIT deputy director and IMPACT exhibition co-curator.
image courtesy of the Museum at FIT
Among the designers included in the exhibition are Halston, Norman Norell, Pauline Trigère, Geoffrey Beene, Bill Blass, Rudi Gernreich, Bob Mackie, James Galanos, Diane von Furstenberg, Oscar de la Renta, Marc Jacobs, Donna Karan, Ralph Lauren, Calvin Klein, Tom Ford, Michael Kors, Tommy Hilfiger, Isabel Toledo, Rodarte, and Proenza Schouler. The exhibition is organized thematically to illuminate the broad spectrum of American creativity, from functional sportswear to couture-quality evening wear.
“American designers have always had impact on how people dress,” said CFDA President Diane von Furstenberg. “In honor of that creativity and in celebration of the CFDA’s 50th anniversary, we are proud to present, in partnership with The Museum at FIT, an exhibit that represents the tremendous work of our members for the last five decades. ‘Impact’ was the one word that came to mind immediately – it is so strong and defining of our individual and collective influence that we knew right away that our exhibit would be called IMPACT: 50 Years of the CFDA.”
American designer Thom Browne, will showcase his Fall/Winter 2012-13 collection as part of the upcoming American Program, organized by DEPESHA at Aurora Fashion Week April 2012 in St. Petersburg, Russia. 9 Mar
Mulberry Store Roll Out image from Capita Symonds
Capita Symonds has been appointed by leading British accessory and fashion retailer Mulberry to programme manage the next wave of new stores in its international store roll-out programme. The next three years will see Mulberry open approximately 30 new stores per year across the USA, Europe, (including several in Germany, Switzerland and Austria) and Asia. The concept design for the new stores is being developed by design consultants UDS : fashion store design - 6 Mar
Paris Fashion Week
Givenchy autumn/winter 2012
Riccardo Tisci's latest collection for Givenchy was 'Hermès meets Jilly Cooper': Paris Fashion Week - 5 Mar
Fashion Installation News
Coathanger chopper at droog on Vimeo.
Radio-controlled coat hanger installation by Amsterdam-based German designer Michael Schoner, at the Droog store in Amsterdam : coat hanger - 5 Mar
Paris Fashion Week
Coming soon, Ready to Wear : 28 Feb - 7 Mar Paris Fashion Week 2012 incl images from earlier in Feb at Dilek Hanif Haute Couture Spring 2012 - 26 Feb
Elie Saab
Article about 47-year-old Lebanese designer, Elie Saab Paris Fashion Week News - 26 Feb
Smithsonian Cooper Hewitt, National Design Museum selects
Dorothy Cosonas for KnollTextiles' Designs for Permanent Collection, USA KnollTextiles - 20 Feb
KnollTextiles is pleased to announce that the Smithsonian Cooper Hewitt, National Design Museum has selected five upholstery fabrics and two wall coverings for its permanent collection. This new selection is the largest and most wide ranging addition to the museum’s permanent collection in KnollTextiles’ 67-year history and is a significant endorsement of KnollTextiles continued relevance in design.
UK fashion industry boosted by 'Kate effect'
This week is London Fashion Week News and the industry is worth £21bn to the UK economy. London Fashion Week dates are 17 - 22 Feb. - 20 Feb
Elegant Prosper Store, Hangzhou, China STUDIO David Thulstrup
photograph : Peter Krasilnikoff Chinese Fashion Store Design - 15 Feb
Together with global architect and interior designer STUDIO David Thulstrup, the high-end women’s brand, has transformed their former store into a world of elegance and simplicity. From 2012 customers are welcomed into a building where lights, special designed furniture, colors and patterns put the products in focus while leading the visitor through every room and level of the building. The result: An elegant and spacious experience!
Maison Moynat, The Revival of Historical Malletier Brand in Paris, France photograph : Jimmy Cohrssen Paris Store Design + Branding - 3 Feb
Gwenael Nicolas of Curiosity has been commissioned to direct the graphic and architectural design of Moynat, the illustrious French malletier (trunk maker) founded in Paris in 1849. One of the oldest malletiers, this historic brand was recently revived by Bernard Arnault and opened its new boutique.
Fashion News - Jan 2012
London Fashion Weekend
LONDON COLLECTIONS: MEN will make its fashionable debut between Friday 15 June and Sunday 17 June 2012: London Fashion Weekend. 23 Jan
Paris Haute Couture - Versace Returns Paris Haute Couture : Versace spring/summer 2012. 23 Jan
Paris Haute Couture - Dior Paris Haute Couture : Dior spring/summer 2012.
"The collection that acting creative director Bill Gaytten just showed was a class act by any standards, and particularly so when it followed on the wobbly heels of Versace's Vegas showgirls and Alexis Mabille's riff on the Smurfs earlier in the day." 23 Jan
Maison Boutique Sybarite
photo : Sam Mohan, Yolk Studios Maison Boutique, Bengaluru, India - 13 Jan
Haute Couture Fashion
British fashion designers, Judy Clark and Katherine Hawkins have collaborated with Ford to design an haute couture dress and necklace. What do you think about it? Haute Couture Fashion - 3 Jan
New Year Honours News
- Lulu Kennedy, the founder of the Fashion East initiative, received an MBE.
- Barbara Hulanicki, Biba founder and designer, who has also produced collections for Topshop and George at ASDA, was honoured with an OBE
- Emma Hope, shoe designer, was awarded an MBE
- John Ayton & Annoushka Ducas, husband and wife duo and Links of London founders, were awarded an MBE Team GB News - 3 Jan
Olympic Team
Team GB are set to be some of the best-groomed Olympics athletes: cosmetics giants Pantene, Olay and Max Factor have today announced partnerships with cyclist Victoria Pendleton, pentathlon champion Jessica Ennis and swimmer Keri-Anne Payne respectively. The team will also wear Stella McCartney-designed kit at this year's event. Team GB News - 3 Jan
Fashion Competition
17-year-old Holly Allen was chosen to represent the UK in an international Fashion Competition - 3 Jan
Vogue
London looks from Vogue 'Street Chic: New Year': Vogue Street Photos - 3 Jan
Fashion Installation
Nuages : Architectural Performance Installation
New York City photo : Brandon Jacobs-Mills Nuages
Nuages is conceived of as a layered soft space that is intimate and evocative of mist and condensation. The cloud-like installation is materialized through hanging nylon string of varying densities and lengths that result in changing degrees of transparency.
Fashion News - Dec 2011
Duchess of Cambridge dazzles in Alexander McQueen
A showstopping black gown worn by the Duchess of Cambridge to The Sun's Military Awards last night cements the Duchess's union with the designer label - 20 Dec
Mew Make-up Range
MAC launches Iris Apfel-designed range of make-up. New Yorker and outspoken fashionista Iris Apfel, 90, has teamed up with MAC to launch a new range of make-up, on sale from January 5. Gemstone-like green, shocking pink and scarlet sit alongside no holes-barred dark grey, blue and orange. The 20-piece line is mostly named after birds. Toco Toucan features with Pink Pigeon, Diamond Dove and Scarlet Ibis. Prices range from $14 to $23 - 19 Dec
BCXSY - News
Curator Suzan Russeler of the Audex Textile Museum in Tilburg, the Netherlands, has invited BCXSY (Boaz Cohen & Sayaka Yamamoto) to design the space and graphics of her exhibition, i FABRIC. EUROPEAN TALENT. You can visit the exhibition until January 29th, 2012.
The last chance to see some of our projects in Eindhoven, the Netherlands in 2011 - FINALE at Galerie ZAND features their last exhibition for this year, including our Join screens, Balance rugs and Golden Glory #5 clock - 12 Dec
Karl Lagerfeld - Fashion Show
Chanel | Paris/Bombay | Pre-Fall 2011/2012 | Interview with Karl Lagerfeld - 11 Dec
Nature Materia
Series of poetic pieces in which elements of nature are integrated with the human body, pieces made along the years. photo courtesy Patricia Meneses Poetic Fashion Pieces - 2 Dec
Fashion Showroom Barcelona
A temporary space made by ex.studio that dialogues with the pieces of the fashion Spanish designers El Delgado Buill, José Castro, Josep Abril y Gori de Palma. image courtesy Patricia Meneses Fashion Showroom Barcelona - 25 Nov
Fashion Showroom Portugal
A space inspired from the bright light of Portugal, a narrow luminescence passage inspired from a particular typology of a door with an elliptic geometry from the Barrio Alto of Lisbon (an area in central Lisbon). image courtesy Patricia Meneses Fashion Showroom Portugal - 25 Nov
Fashion Item - Dress
Super high Fashion came across this stunning laser cut leather and wool dress for £2,240.00.
Nude wool dress with a lamb’s leather front that has been laser cut into different sized polka dots by David Koma. Round neck. Short sleeves with leather trim. Curved seams and panelling in the front. Contrasting black felt wool back. Concealed double zip closure in the back. Full silk lining. Cut for a close fit. Hemline finishes above the knees. 6 Oct
Galliano succession talk drowns out drab Dior show Dior fashion show : The Guardian - 1 Oct
"Dior has to find its wild side in a post-Galliano worldPrissy collection shows fashion house needs a designer it believes in after recent controversies"
JOHN LEWIS & GRIMSHAW ARCHITECTS JOIN FORCES TO CREATE NEW CONCEPT 'FASHION PAVILION'
John Lewis and internationally renowned architectural company Grimshaw, the creators of the world famous Eden Project, have joined forces to create a stunning 'Fashion Pavilion', a touring architectural retail installation.
Launching on the fashion floor in John Lewis Oxford Street on Monday 5th September 2011, the bold installation will house new private label designer collaborations from a host of designers including Osman Yousefzada, Clements Ribeiro and Tracey Boyd. After two months at John Lewis Oxford Street, the Pavilion will tour the UK for 18 months adding drama and inspiration to flagship John Lewis stores including Edinburgh, Cardiff and Liverpool.
Uzbekistan-based GULI to present at the Mercedes Benz Fashion Week for the second time.
Uzbekistan designer Gulnara Karimova will present GULI Spring/Summer 2012 collection at The Studio venue inside the Mercedes Benz Fashion Week in New York.
On Thursday, September 15, 2011, for the second time in New York, designer Gulnara Karimova will present GULI Spring/Summer 2012 collection inside The Studio venue at the Mercedes Benz Fashion Week. The collection was inspired by the special co-existence of the old ethnic traditions and modern Uzbek culture.
GULI Spring/Summer 2012 collection will feature thirty looks in natural silk, organic cotton, leather embellishments, rare Uzbek fabrics such as shoi, and intricate ikat prints – all updated with contemporary shapes and cuts. Modern methods like laser cutting are artistically paired with centuries old customs like hand-made gold embroidery. Artisanal accessories, which have previously been only part of the national costume, are re-imagined by GULI to take the form of contemporary style accents. The highlight of the collection will be a one-of-a-kind wedding dress.
Gulnara Karimova of GULI is the only designer of Central Asian origin to ever show a fashion collection at the Mercedes Benz Fashion Week in New York.
GULI Spring/Summer 2012 collection show will be held at The Studio - Mercedes Benz Fashion Week at Lincoln Center on 15 Sep at 12:00pm.
BOFFO Building Fashion
DEPESHA joins as a media sponsor for the BOFFO Building Fashion Nicola Formichetti + Gage/Clemenceau Architects’ New Retail Concept at the Intersection of Architecture and Fashion in New York.
image courtesy of Gage/Clemenceau Architects
NEW YORK (September 6, 2011)-- DEPESHA, a leading bilingual (English/Russian), limited edition global fashion and arts bookzine, joins world’s visionary forces in design and architecture as a media partner of BOFFO Building Fashion Nicola Formichetti + Gage/Clemenceau Architects’ New Retail Concept during New York Fashion Week in September 2011.
12 - 18 Sep 2011
100 design and lifestyle events
6 major Parisian districts
1 week of discovery for the design world and the general public
Paris Design Week is initiated by SAFI as a continuation of the MAISON&OBJET show, this very first general public Parisian week dedicated to design and lifestyle, launches an itinerary covering more than 100 venues from 12th to 18th September 2011: prominent exhibitions; new collection launches; round tables and debates; installations; studio visits; special venues and naturally party, party, party.
Following in the footsteps of the London, Milan, Tokyo and Moscow design weeks, Paris is getting ready for an established event of international scope, coordinating professional events and the expectations of the general public. The city will be taken over by design for a week, ideally scheduled at the start of the autumn diary of events. Under the banner of Paris Capitale de la Création, the week starts off emulating the September fashion and home shows, during the last days of the MAISON&OBJET show and ending with Heritage Days. An ideal time to unveil innovations, which will mark the year, to the numerous French and international professionals currently present in Paris.
Approximately 100,000 visitors will be present in Paris, including about 3,500 journalists from all over the world.
The itinerary, the daily programme of events: www.parisdesignweek.fr
The summer is hotting up, especially in the denim stakes. Celebrities all over the globe have been sporting the latest fashion trend, brightly coloured denim. Red jeans seem to be the most popular choice among celebrities, with fans including Cheryl Cole, Sarah Jessica Parker, Twilight's Ashley Greene and Khloe Kardashian. Rumours also indicate that Kate Middleton has purchased a pair of coloured designer jeans. Katy Perry has also been seen sporting the trend, she however deviated from the crowd and wore a pair of light pink jeans.
From 8 Jul - 9 Oct 2011, the Palace of Versailles and the Musée Galliera present an exhibition in the apartments of the Grand Trianon dedicated to the influence of the 18th century on modern fashion.
Vivienne Westwood, Karl Lagerfeld pour Chanel, Dior, Jean Paul Gaultier, Christian Lacroix, Olivier Theyskens pour Rochas, Martin Margiela, Azzedine Alaïa, Alexander McQueen pour Givenchy, Yohji Yamamoto, Thierry Mugler… all of them fantasised about the 18th century.
Between haute couture and ready-to-wear, fifty models by great designers of the 20th century dialogue with costumes and accessories from the 18th century and show how this century is quoted with constant interest. These pieces come from the archives of maisons de couture and from the Galliera’s collections.
Recent Issey Miyake Fashion Stores unveiled. Hisaaki Hirawata and Tomohiro Watabe established MOMENT Inc. in 2005. The projects are wide-ranging as graphic, product, interior, and architecture.
Hirawata and Watabe attempt to suggest strong design-message which is not compressed in a category.
On 6 - 9 Jul 2011 Mercedes-Benz Fashion Week Berlin will stage its ninth season. The Spring/Summer 2012 collections will be presented in a tent on “Strasse des 17. Juni”, with its main entrance facing the city’s most famous landmark: Brandenburg Gate. „We are thrilled to confirm this very prestigious location for Mercedes-Benz Fashion Week Berlin,“ said Peter Levy, Senior Vice President and Managing Director of IMG Fashion. „The return to Brandenburg Gate and the opportunity for growth is a great next step for fashion in Berlin. The support of the city of Berlin in providing such a premier location, shows that creativity and fashion as a cultural artifact play a big role for the German capital.“
The British Fashion Council - BFC Event
The British Fashion Council (BFC) and Ascot Racecourse today announce that they are working together to showcase a selection of emerging designers and milliners at Europe’s premier race meeting, Royal Ascot 2011, and London Fashion Week (LFW). As part of a new partnership, Ascot Racecourse will be sponsoring the BFC’s Headonism initiative – hosting a showcase opportunity during the world famous Royal Meeting and supporting Headonism in The Exhibition at LFW from September 2011. This partnership reflects the British Fashion Council’s aim to support emerging British design talent, providing an additional showcasing opportunity to an audience of racegoers from around the world.
Mercedes-Benz fashion commitment - Spring/Summer 2012 Accelerates the pulse: the key visual by Terry Richardson featuring the Mercedes-Benz Concept A-CLASS and Jessica Stam is pure seduction
The Concept A-CLASS show car embodies the vision of the next generation of Mercedes-Benz. To celebrate Mercedes-Benz’s international fashion commitment for Spring/Summer 2012, star photographer Terry Richardson has turned the spotlight on the Concept A-CLASS, creating a picture of seduction that is truly breathtaking. Top model Jessica Stam poses on the roof, lending a further dimension to the tremendous dynamism of the Concept A-CLASS. The stunning black dress with lace sleeves, a daring cut-out on the neckline and details made from feathers is a creation by Giles Deacon for Emanuel Ungaro. It also highlights the visionary use of form and the almost provocative elegance.
Rosemount Australian Fashion Week Spring Summer 2010/11 took place on 2 - 6 May 2011 against the spectacular backdrop of Circular Quay, Sydney.
Rosemount Australian Fashion Week (RAFW) is Australia’s premier fashion industry event providing a platform for designers to showcase their wholesale collections to the world’s most influential buyers and media. RAFW is the Asia Pacific’s stop on the international fashion week circuit joining Paris, Milan, New York and London.
London Fashion Week - Pre-Wimbledon Party
On the occasion of the WTA (Women’s Tennis Association) annual pre-Wimbledon party and in honour of the 125th anniversary of Wimbledon, the WTA and the British Fashion Council, an organisation charged with promoting British fashion internationally, unveiled a unique partnership celebrating the strong connection between the stars of women’s tennis and the world of fashion. The aim of the WTA-British Fashion Council collaboration is to feature British designers, raise the off-court profile of the stars of women’s tennis, and further extend the link between the sport and fashion.
Through this one-of-a-kind project, a select group of WTA stars will be dressed in customised dresses, created specifically for them by such quintessentially British designers as Stella McCartney, Burberry, Westwood, Giles Deacon, Matthew Williamson, Richard Nicoll, Hussein Chalayan, and David Koma, among others. Many of the designers will be accompanying the WTA stars to the annual pre-Wimbledon party - co-hosted for the sixth year in a row by the WTA and Sir Richard Branson’s Virgin Group at Kensington Rooftop Gardens in London on June 16th, 2011 - and show off their creations to the global media. The dresses will be auctioned off during Wimbledon with the proceeds to be equally split between WTA charities and the British Fashion Council’s Princess of Wales Charitable Trust.
Buenos Aires, April 2011 - On March 22, 2011 the Buenos Aires city government debuted Buenos Aires Runway at the Metropolitan Design Center (CMD) located in the traditional Barracas neighborhood. Designed to showcase local designers, last month’s inaugural edition put some of the finest Argentinean styles on display for the Fall-Winter 2011 collections
. Buenos Aires Runway
Fashion World Live
Social Media Platform for Next Generation of Fashion Lovers
New York, February 2011 − Global publisher of interactive entertainment 505 Games, global fashion, entertainment, and media company IMG, and Funcom announced the pre-launch of Fashion World Live with Creative Director Pat McGrath at Mercedes-Benz Fashion Week in New York. Fashion World Live is the first interactive online entertainment platform for fashion lovers and the first to fully integrate fashion brands into social media.